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I actually had a call with Garmin Aviation last week and they asked us to provide a compelling business case as to why they should share their protocol with us. Basically, they said what's in it for them to support iFly.
We will continue to work on a compelling business case for them but for now they are not willing to share that information.
There are people who won't buy their products because they don't play well with others. I might like one of their products but I don't like their entire 'ecosystem'.
At the risk of starting a flame war: that's the same reason to not buy Apple products -- the enforced ecosystem, or "walled garden" as some like to more poetically refer to it.
That comparison can certainly be made and a lot of people don't buy Apple products. Nothing flame worthy about that. Apple has as big enough market share they are not interested in making their ecosystem open. In my opinion, Garmin on the other hand, should be a little more worried about competition. The rise of tablet apps and iFly has eaten their lunch in the handheld/portable area. Dynon, Avidyne etc seem to be more open, quite popular and appear to be growing.
Garmin doesn't have to "support" iFly, all they need to do is publish their protocol or at least share with partners.