Thanks for letting us know...
My opinion: This is still a tremendous value!
For those of us who have been flying for a while, we remember the cost of all the VFR sectional and IFR low charts and approach plates and TAC charts for urban areas... we would have to keep current and continually turn-over...for $129.99, this is still a tremendous value.
This IFly device (GPS, digitalized charts, electronic flight computing, navigation, SA, weather, traffic, approaches, geo-referenced maps) is the single greatest improvement I have seen in flying/aviation since I started flying in 1976.
Having been an aerial navigator and pilot, military and civilain, I can remember the MANY hours and DAYS I would spend planning a long cross-country somewhere....now it can be done in minutes, done more reliably, and can be dynamically changed now that weather is actually on the screen!
As far as flight safety goes, this is also a tremendous improvement..seeing traffic, weather, having all the taxi diagrams with my plane moving on them....just takes all the anxiety out of the mission. (Yep, try taxiing around Dulles Intl without something like IFly -- you better have a good co-pilot!)
I'm still a solid subcriber and will remain so - I would imagine many feel the same way.
Price increases are a fact of life. The differnece here is, you guys are ALWAYS improving this product so we know the capital re-investment is going to eventually directly benefit us pilots!